Customer experience is a familiar term that is present in almost every line of business, more so in the service industry. In the modern age, it has become one of the most important factors to consider when selling any product or service - one that can make or break an entire company.

At Everise, we understand the value diversity has not only in the workplace but also in our ability to empathize with our customers and deliver world-class customer experiences. We celebrate all cultures for their uniqueness and strengths and believe great things happen when we work with people who think differently from us.

Traditional consumer habits are evolving as people have adapted to life during a pandemic. Physical distancing and stay-at-home measures have greatly influenced purchasing decisions, forcing consumers to seek out online methods and adopt new means of buying their essentials for safety and convenience. 

Chief Financial Officers are essential for designing and managing an entire organization's financial structure. They are responsible for tracking the financial progress of their company, as well as analyzing their financial strengths and weaknesses. However, the past few years have become a sort of transition period for CFOs across all industries, one that has been accelerated by recent world events such as the global pandemic. 

As global changes force more industries to digitally transform, greater expectations for customer and product experience also arise, making it more difficult for more entrenched, vital industries such as those in the healthcare space to keep up.

Parks Associates hosted the fourth in their Future of Video series, focusing on retention and churn in Over The Top (OTT) data, in addition to decision-making in video streaming services. Conversations centered around the data that drives content, the usability of platforms, and trends that are being seen in the OTT market.

The most successful consumer-facing brands are those that build vibrant ecosystems around the quality contributions of engaged content creators.
User-generated content (UGC) is considered highly trustworthy, increases conversion, inspires strong brand loyalty, attracts organic search traffic, educates, and provides pre-emptive customer support.

In the digital age, the customer experience industry is constantly evolving. At some point, companies should not just follow current trends, but understand which certain investments can positively impact the future of the industry.

Everise Chief Financial Officer, William Foo, sat down with us for an interview to share his thoughts and observations on the future of the CX industry. He also discusses how companies responded to the COVID pandemic and how Everise managed to achieve business continuity through our early investments in people and technology to evolve amidst an ever-changing business landscape.

Travel and tourism were among the most affected sectors by the COVID-19 pandemic. Global travel restrictions caused a massive decline in international demand for travel, and data from the latest issue of the UNWTO World Tourism Barometer showed that international tourist arrivals fell by 72% in 2020.