Marketing and communication strategies can either make or break an insurance business.

Especially during enrollment periods, marketing is an essential factor to consider. From engaging new clients to retaining current policyholders, the right communication initiatives can benefit your business. By investing in marketing, you can implement intentional strategies to bring you closer to your business goals during enrollment periods.

There are a variety of different tools that healthcare insurance executives can use to increase enrollment rates and achieve their comprehensive business goals. However, one resource stands out from the rest: data. 

Data-driven insights are among the most important and influential factors to consider during enrollment periods. Past data can influence future decisions, allowing you to make informed choices that align with your business objectives during crucial times throughout the year.  

Many insurance businesses rely on outsourcing for various data roles, especially so that their in-house team can focus on other priorities during enrollment periods. Choosing to outsource is a decision that can relieve stress, increase efficiency, save money, and give you access to specialized staff, so consider if it could be the right choice for your business. 

There are a variety of different metrics that are important to consider during enrollment periods. One of the most vital statistics to monitor and invest in is enrollment rates. High enrollment rates can help businesses reach their goals, so let's dive into how to make this possible for your company.

Enrollment periods can be complicated and hectic, so it's important to have priorities to focus on and dedicate your resources to. Whether you're approaching an AEP, OEP, or SEP, customer engagement should be at the top of your list. 

Enrollment periods are a crucial time for healthcare insurance executives and the businesses they support. Managing employees during enrollment periods, as well as finding the right outsourcing help and communicating with customers, can easily make or break an enrollment period.

During stressful and busy times in the insurance industry, return on investment (ROI) is often overlooked. However, it is during these times that it can be the most important. Finding ways to maximize ROI during the Annual and Open Enrollment periods is one of the best ways to grow your business and ensure that your policyholders become loyal members.

Traditional consumer habits are evolving as people have adapted to life during a pandemic. Physical distancing and stay-at-home measures have greatly influenced purchasing decisions, forcing consumers to seek out online methods and adopt new means of buying their essentials for safety and convenience. 

As global changes force more industries to digitally transform, greater expectations for customer and product experience also arise, making it more difficult for more entrenched, vital industries such as those in the healthcare space to keep up.

2020 forced many businesses to accelerate their digital transformation and experiment with different technologies as more of their employees working from home. Despite vaccines becoming available, most consumer studies show that people hope to continue working remotely. 

As more people spend more time online,  having a great digital customer experience is essential for brands. When done right it gives brands an edge against their competition.