The Esports industry has thrived since movement restrictions increased our time spent at home. Research from Nielsen found that 89% of global consumers played video games and watched video game content during the height of the COVID-19 pandemic lockdowns. But as the world begins to open back up, how does the industry sustain this growth and inspire loyalty amongst their user base?
As our screen time increases, the gaming industry has managed to flourish, capturing much of our limited attention. This is primarily because of the continuous introduction of exciting advancements in technology, including 4K, online streaming and Virtual Reality (VR).
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Since the start of COVID-19, the video game and Esports industry has experienced rapid growth. New research from Nielsen found that during the height of the pandemic lockdowns, 82% of global consumers played video games and watched video game content. In the era of social distancing, Esports are the new little league.
