Increased global access to the internet created a new era of marketing and audience acquisition. In the modern digital world, normal life happens mostly online, and as more people move towards digital platforms, media brands are expected to keep up with changing user preferences while maintaining an active presence in emerging channels.

As brands increasingly communicate with and engage with their consumers online, it’s all the more imperative for brands to transform how they support and protect their online customers. The consumer experience of a brand now needs to be ubiquitous across all touchpoints, including how passionate customer bases create and engage with branded content