Increased global access to the internet created a new era of marketing and audience acquisition. In the modern digital world, normal life happens mostly online, and as more people move towards digital platforms, media brands are expected to keep up with changing user preferences while maintaining an active presence in emerging channels.

Parks Associates hosted the fourth in their Future of Video series, focusing on retention and churn in Over The Top (OTT) data, in addition to decision-making in video streaming services. Conversations centered around the data that drives content, the usability of platforms, and trends that are being seen in the OTT market.

Everise sponsored the recent installment of the Future of Video series produced by Parks Associates. Dubbed 'Beyond the Theater: New Windowing Strategies', the focus was on high-profile theatrical films being released in a direct-to-customer format, versus a typical theatrical release. Speakers explored how the future will look regarding the theaters, premium streaming services, and the strategy of the theatrical window of new movies.

Recently Parks Associates, a connected device intelligence firm, hosted their first session in a series of events in 2021 dedicated to exploring and understanding the ever-growing video streaming landscape with a focus on Over The Top (OTT) services, which is video streaming via the internet. OTT services, such as Netflix, Hulu, Vidgo and others, continue to grow and surpass traditional broadcast television and cable providers.

Connected device intelligence firm Parks Associates recently hosted the first session, in a series of virtual events dedicated to understanding the Future of Video and exploring the emerging market for Over the Top (OTT) video, which is streaming content entering the home via the internet, subverting the broadcast networks and cable providers. Netflix, Hulu, Amazon Prime and Sling are well-known examples.