Increased global access to the internet created a new era of marketing and audience acquisition. In the modern digital world, normal life happens mostly online, and as more people move towards digital platforms, media brands are expected to keep up with changing user preferences while maintaining an active presence in emerging channels.

As brands increasingly communicate with and engage with their consumers online, it’s all the more imperative for brands to transform how they support and protect their online customers. The consumer experience of a brand now needs to be ubiquitous across all touchpoints, including how passionate customer bases create and engage with branded content

As a global customer experience company, forming a diverse and globally connected workforce has always been our goal at Everise. In a fast-paced world, social and technological changes will continue to disrupt different industries, and with the complex situation of today’s work environment, tapping into the potential of our people becomes even more critical. Organizations around the globe need to evolve their business to address the challenges of an increasingly demanding work landscape.

Parks Associates hosted the fourth in their Future of Video series, focusing on retention and churn in Over The Top (OTT) data, in addition to decision-making in video streaming services. Conversations centered around the data that drives content, the usability of platforms, and trends that are being seen in the OTT market.

The most successful consumer-facing brands are those that build vibrant ecosystems around the quality contributions of engaged content creators.
User-generated content (UGC) is considered highly trustworthy, increases conversion, inspires strong brand loyalty, attracts organic search traffic, educates, and provides pre-emptive customer support.

In the digital age, the customer experience industry is constantly evolving. At some point, companies should not just follow current trends, but understand which certain investments can positively impact the future of the industry.

Everise Chief Financial Officer, William Foo, sat down with us for an interview to share his thoughts and observations on the future of the CX industry. He also discusses how companies responded to the COVID pandemic and how Everise managed to achieve business continuity through our early investments in people and technology to evolve amidst an ever-changing business landscape.

Travel and tourism were among the most affected sectors by the COVID-19 pandemic. Global travel restrictions caused a massive decline in international demand for travel, and data from the latest issue of the UNWTO World Tourism Barometer showed that international tourist arrivals fell by 72% in 2020.

At Everise, we believe in continuously evolving our company culture to fit the needs of our Champions and empower them as members of our Everise family. Our leaders guide our people by promoting our inclusive values and inspiring progressive changes for our organization.

On April 29^th, 2021, Everise and the American Chamber of Commerce (AmCham) in Singapore held a panel discussion at the Shangri-La hotel where thought leaders from leading industries gathered to share their insights about navigating a rapidly evolving Asian market.

2020 forced many businesses to accelerate their digital transformation and experiment with different technologies as more of their employees working from home. Despite vaccines becoming available, most consumer studies show that people hope to continue working remotely.