The most successful consumer-facing brands are those that build vibrant ecosystems around the quality contributions of engaged content creators.
User-generated content (UGC) is considered highly trustworthy, increases conversion, inspires strong brand loyalty, attracts organic search traffic, educates, and provides pre-emptive customer support.

As more people spend more time online,  having a great digital customer experience is essential for brands. When done right it gives brands an edge against their competition. 

Everise sponsored the recent installment of the Future of Video series produced by Parks Associates. Dubbed 'Beyond the Theater: New Windowing Strategies', the focus was on high-profile theatrical films being released in a direct-to-customer format, versus a typical theatrical release. Speakers explored how the future will look regarding the theaters, premium streaming services, and the strategy of the theatrical window of new movies.

In a competitive market, creating a near-perfect product experience is critical to building customer loyalty and trust. But creating a perfect experience is easier said than done. 

Recently Parks Associates, a connected device intelligence firm, hosted their first session in a series of events in 2021 dedicated to exploring and understanding the ever-growing video streaming landscape with a focus on Over The Top (OTT) services, which is video streaming via the internet. OTT services, such as Netflix, Hulu, Vidgo and others, continue to grow and surpass traditional broadcast television and cable providers.

Earth Day is a widely recognized observance that is celebrated every April 22^nd , as far back as 1970, and is now observed in over 192 countries around the world. The movement now signifies hope for creating a healthier and more sustainable environment for future generations to come.

Recently Parks Associates, a connected device intelligence firm, hosted their first session in their Connected Health Summit. During this session, the focus was on leveraging the smart home for a healthy home and the impact smart home devices have for our senior populations. With many smart home health devices available, and that will soon be available, have the unique ability to keep seniors independent for longer. It is vital that we support our seniors in understanding and using this technology so they can continue to thrive. 

Connected device intelligence firm Parks Associates recently hosted the first session, in a series of virtual events dedicated to understanding the Future of Video and exploring the emerging market for Over the Top (OTT) video, which is streaming content entering the home via the internet, subverting the broadcast networks and cable providers. Netflix, Hulu, Amazon Prime and Sling are well-known examples.

A rapidly changing and challenging business environment is forcing brands into a two-front battle against technology disruption and unpredictable market volatility. To succeed, leading businesses are turning to disruptive outsourcing partners, who help mitigate their risks through a portfolio of offshore delivery centers equipped with product support experience.

It’s safe to say that 2020 has been an extraordinary year for people around the world. The pandemic served as a catalyst of change for people and businesses alike. It brought challenges that transformed the world around us, and in doing so it strengthened our resolve to be an organization that puts people first, incubates innovation, and celebrates diversity.