Apple is known as one of the most successful companies in the 21st century. With unparalleled revenue growth from 8 billion U.S. dollars in 2004 to more than 260 billion in 2019, the company has experienced varying degrees of success over the years due to its innovative marketing strategies that promote brand loyalty for consumers and businesses alike.
There are approximately over one billion people and more than 1.4 billion Apple devices worldwide, and even with the projected decline in iPhone sales, Apple is still bringing in millions of new people into its ecosystem each year.
A majority of Apple’s “premium” products are comprised of smartphones, tablets, and PC’s. More than half of all premium-priced PC’s are Macs and more than 70% are iPads and tablets.
The ability to use Macs at work has proven vital to attracting creative, young talent, so a potential employer’s inability to support Apple products puts it at a true hiring disadvantage. While Apple products can drive change within the enterprise space, their ecosystem of premium devices can be complicated, especially for new users.
Supporting this complex ecosystem has been made that much more complex by the pandemic. According to a survey of over 4,000 remote workers by 5th Talent, the top three challenges employees have with remote work are all related to technology support.
Enabling the Apple Experience
Apple products are famously innovative, and it comes as no surprise that the company tends to drive innovation within the enterprise. But it's important to understand both the benefits and risks of incorporating their OS and operating a cross-platform environment.
In order to preserve the Apple user experience and culture without compromising on either quality or regulatory requirements, firms of all sizes need a partner with the ability to economically support many Apple products through a Remote Help Desk solution. A common misconception is that support like this is out of reach for all but the largest of organisations, but it’s not.
Training Matters
Empathy and technical acumen are good points to focus on, but these are only parts of the product support equation. The difference between good and great support is an understanding of the technical nuances of a connected device and its evolving versions. That’s at the core of a complete solution.
This requires staff members that are smart, flexible, innovative, and well-prepared to effectively troubleshoot and truly resolve problems. Providing advanced technical support experience goes beyond the basics and ensures thorough and considerate solutions for all customers.
At Everise, we use Macs to operate our own cross-platform environment to help preserve the Apple user experience without compromising business and regulatory requirements paired with our JAMF certified and always available Mac experts.
Everise PX efficiently creates complex technical support solutions for macOS and iOS devices that work. Learn more how we elevate the Apple product user experience by reading the full case study here: Remote Apple Product Helpdesk
Related Insights: